From Influencer to Multi-Millionaire CEO: Grace Beverley Is Just Getting Started
If I had Grace Beverley as a role model when I was younger, I genuinely think my entire outlook on business, success, and self-worth might have looked different.
She’s not just one of the most impressive young entrepreneurs in the UK — she’s changing the game entirely. Grace has gone from fitness influencer to multi-million-pound business mogul with a portfolio that makes you question what you’re even doing with your day (while somehow still managing to make it all feel achievable).
She’s authentic, unapologetically ambitious, and blazing a trail for a new kind of leadership — one that’s built on purpose, principles, and an unshakeable sense of self.
Let’s talk about it.
From Influencer to Industry Megastar
You might know her from her early days as GraceFitUK, sharing gym tips and uni life from Oxford. But while most people were still figuring out what their degree actually meant, Grace was quietly laying the foundations of an empire.
One day during her revisions at Oxford, she got an email from the Dean to say that she couldn’t pay her tutition fees. So what did she do? She started her empire.
From the foundations of her influencer life, she pulled together a fitness programme and sold it online for £35 a pop. Fast forward, she ended up selling 350,000 of them. I’ll leave you to do the maths, but it’s fair to say she managed to cover her tuition fees.
Fast forward a few years from that, and she’s the founder and CEO of not one, but multiple successful brands: the sustainable activewear label TALA, the fitness-tech platform Shreddy, her own productivity company The Productivity Method (yes, there’s a planner), a bestselling book (Working Hard, Hardly Working), and — as of last year — Retrograde, an AI-driven agent.
And she’s done it all before the age of 30. We love a multi-hyphenate moment, but this is next level.
Purpose-Driven Power Moves
What makes Grace different isn’t just her ambition — it’s how intentional she is. Every business she touches has a heartbeat.
✨ TALA isn’t just another leggings brand. It’s sustainably made, size-inclusive, and built to compete with the likes of Gymshark and Lululemon — but on a planet-friendly budget. From day one, it’s been about challenging the norms of fast fashion, without compromising on performance or price.
✨ Shreddy combines fitness plans, equipment, supplements, and tech, all through a beautifully branded app that feels more like your stylish mate coaching you than some shouty, toxic gym bro. It’s built for consistency, not punishment.
✨ Retrograde (launched in 2024) shows Grace’s knack for spotting gaps in the market. She saw the pain points in influencer/creator management and thought, “Yeah, let’s fix that too.”
She’s not chasing trends, she’s anticipating needs. And the common thread through everything she builds? A fierce sense of purpose.
Oh, and Retail’s Not Dead (Thanks to Grace.)
Let’s take a moment for the fact that in 2025, when everyone else was closing high-street stores and declaring physical retail “a thing of the past,” Grace opened a flagship retail space in London.
And not just a shop. A full-on brand experience. A place where customers can feel the quality of the products, chat with like-minded people, and get a sense of the community that Grace has built online.
It’s warm. It’s intentional. It’s curated. And it’s proof that retail isn’t dead — boring retail is.
By blending the power of digital with the intimacy of in-person interaction, and experiential marketing, Grace has created a blueprint for what the future of retail could look like. Experience-led, values-based, and rooted in connection.
This Is What New-Age Leadership Looks Like
Grace doesn’t fit the old-school mould of what a “CEO” is supposed to look or act like. And thank God for that.
She’s radically honest about burnout, balance, and the brutal reality of running multiple companies. She shares the behind-the-scenes, the not-so-glamorous bits, and the lessons she’s still learning. Her leadership isn’t about bravado or perfection, it’s about vulnerability, curiosity, and community.
She’s also, let’s be real, a woman in business who’s unapologetically ambitious. And she refuses to shrink to make other people more comfortable.
In a world that still expects women to explain themselves, Grace is a walking permission slip to take up space.
Why We’re Watching Her (and Cheering Her On)
Grace Beverley is building businesses that mean something, not just to her, but to her audience, her customers, and her team. She’s running multi-million-pound companies with sustainability at the core, redefining fitness without shame, and proving that you can build a brand around authenticity and make serious money.
She’s a marketing masterclass, a community-builder, a product visionary, and a genuinely values-driven leader, all rolled into one.
She’s also just… cool. And smart. And funny. The kind of woman we needed on our radar ten years ago, and the kind the next generation desperately needs now.
TL;DR — Grace Beverley is the Future
She’s showing us that success doesn’t have to mean sacrifice. That leadership doesn’t require losing your soul. That retail isn’t dead, it just needs better stories.
And most importantly, she’s proving that purpose-driven business isn’t a niche, it’s the next normal.
More of this, please.
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